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Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Red Ant is a digital experience and technology specialist with offices in the UK, Brazil, China and Switzerland. It creates effective ways to help clients connect with their customers in a rapidly changing digital world.
Red Ant’s in-house team of digital experts delivers award-winning solutions for digital commerce, engagement and platforms that maximise business results.
SOCIAL IN THE WEST
Facebook : Purchase-based targeted ads launch in US
Facebook users in the US will soon see advertisements based on their purchases instead of interests or tastes. The data is drawn from 3rd party suppliers (using on- and offline sources) and can target brands across hundreds of categories. Facebook has reassured users that no personal information is shared between Facebook, 3rd parties or advertisers.
Encouraging ‘niche’ networks
Banners will shortly start to appear in some users’ news feeds encouraging them to ‘prune’ their friends. It’s part of Facebook’s ongoing attempt to promote the use of smaller, ‘niche’ networking groups (something that Google and its ‘circles’ acted on a while ago).
Pinterest : Bing gets in on the act
Bing is now posting Pinterest images in its search results to improve navigation. It has also introduced a new ‘Pin to Pinterest’ feature which allows users to pin image results direct from the search engine.
Tumblr : Storyboard comes to an end
Tumblr is cancelling its online journalism project Storyboard (where users curate and report on news) because of its complexity for users and lack of profitability (unsurprising, as Tumblr’s roots are social first, news second). This comes at the same time as The Guardian in the UK launches its new Guardian Witness tool, designed to encourage citizen journalists to upload stories, images and videos.
Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Red Ant is a digital experience and technology specialist with offices in the UK, Brazil, China and Switzerland. It creates effective ways to help clients connect with their customers in a rapidly changing digital world.
Red Ant’s in-house team of digital experts delivers award-winning solutions for digital commerce, engagement and platforms that maximise business results.
SOCIAL IN THE WEST
Facebook : Purchase-based targeted ads launch in US
Facebook users in the US will soon see advertisements based on their purchases instead of interests or tastes. The data is drawn from 3rd party suppliers (using on- and offline sources) and can target brands across hundreds of categories. Facebook has reassured users that no personal information is shared between Facebook, 3rd parties or advertisers.
Encouraging ‘niche’ networks
Banners will shortly start to appear in some users’ news feeds encouraging them to ‘prune’ their friends. It’s part of Facebook’s ongoing attempt to promote the use of smaller, ‘niche’ networking groups (something that Google and its ‘circles’ acted on a while ago).
Pinterest : Bing gets in on the act
Bing is now posting Pinterest images in its search results to improve navigation. It has also introduced a new ‘Pin to Pinterest’ feature which allows users to pin image results direct from the search engine.
Tumblr : Storyboard comes to an end
Tumblr is cancelling its online journalism project Storyboard (where users curate and report on news) because of its complexity for users and lack of profitability (unsurprising, as Tumblr’s roots are social first, news second). This comes at the same time as The Guardian in the UK launches its new Guardian Witness tool, designed to encourage citizen journalists to upload stories, images and videos.