Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Social in the West
Facebook : What’s ‘like’ got to do with it?
Following the positive response Facebook’s revamped newsfeed last week, Azeem Azhar, head of PeerIndex, has tried to bring the channel back down to earth by questioning the value of a Facebook ‘like’. As 5%- 6% of marketing budgets move towards social influence over the next five years, Azhar claims that some marketers are placing too much emphasis on collecting ‘likes’ in trying to achieve this. But it’s about going deeper than this – taking an overall view of in-depth metrics rather than top-level evidence of engagement. However, as Facebook pushes advertising further in its new News Feed (for which it receives about 85% of its revenues from advertising), the ‘like’ metric will be pivotal for them as a sales story.
Pinterest : Launch of analytics tool - latest attempt to monetise ?
Pinterest has released a web analytics tool to help brands get better data about outbound and inbound pinned traffic, how many people have seen a pin, a selection of most pinned, most clicked and most recent pins. The tool is designed to complement rather than replace other 3rd party analytics providers such as Curalate. This comes as Pinterest is gradually increasing its efforts to generate revenue from advertising, given that brands including Gap and Dell are increasingly using Pinterest for product promotion.
Linkedin : Smart thinking from the world’s leading networking platform for professionals
LinkedIn has created SlideShare ads (or ‘SlideShare Content Ads’), intended to fit with the mindset of a LinkedIn user. It’s pinning its hopes on the fact that this B2B audience will be more willing to read a message in a SlideShare format over a typical ad format because it uses a B2B medium to deliver the message. It’s a clever use of SlideShare, which LinkedIn purchased last May.
Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Social in the West
Facebook : What’s ‘like’ got to do with it?
Following the positive response Facebook’s revamped newsfeed last week, Azeem Azhar, head of PeerIndex, has tried to bring the channel back down to earth by questioning the value of a Facebook ‘like’. As 5%- 6% of marketing budgets move towards social influence over the next five years, Azhar claims that some marketers are placing too much emphasis on collecting ‘likes’ in trying to achieve this. But it’s about going deeper than this – taking an overall view of in-depth metrics rather than top-level evidence of engagement. However, as Facebook pushes advertising further in its new News Feed (for which it receives about 85% of its revenues from advertising), the ‘like’ metric will be pivotal for them as a sales story.
Pinterest : Launch of analytics tool - latest attempt to monetise ?
Pinterest has released a web analytics tool to help brands get better data about outbound and inbound pinned traffic, how many people have seen a pin, a selection of most pinned, most clicked and most recent pins. The tool is designed to complement rather than replace other 3rd party analytics providers such as Curalate. This comes as Pinterest is gradually increasing its efforts to generate revenue from advertising, given that brands including Gap and Dell are increasingly using Pinterest for product promotion.
Linkedin : Smart thinking from the world’s leading networking platform for professionals
LinkedIn has created SlideShare ads (or ‘SlideShare Content Ads’), intended to fit with the mindset of a LinkedIn user. It’s pinning its hopes on the fact that this B2B audience will be more willing to read a message in a SlideShare format over a typical ad format because it uses a B2B medium to deliver the message. It’s a clever use of SlideShare, which LinkedIn purchased last May.