Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Social
Tumblr : Yahoo! seals the dealPopular multimedia blogging site Tumblr has been sold to Yahoo! for $1.1bn (857m euros), with an assurance from chief executive Marissa Mayer that it will be business as usual for its millions of bloggers.
Tumblr will become one of Yahoo’s growing stable of products, which includes Flikr, Summly and del.icio.us. Yahoo! has made no secret of the fact that it is attempting to appeal to a younger demographic group, and this acquisition is another step along that route.
Facebook : Testing targeted posts
The social networking giant is testing a new way for brands to create ‘unpublished posts’ tailored to a specific audience, rather than blanket publishing to anyone who ‘likes’ a page.
Page owners will post direct from their page by clicking the clock icon used to schedule posts, then selecting the ‘hide from News Feed’ option. This effectively prevents the post from being distributed to fans’ feeds, though it will still appear on a brand’s timeline. From a brand’s page, it will be possible to promote the post or use it as part of a page post ad in the News Feed, allowing advertisers to test different creative treatments without overwhelming fans with multiple posts.
Pinterest : Pinning down the details
Pinterest has partnered with eBay, Target, ModCloth, Sony and Netflix to provide more detailed descriptions for pins, from prices to product descriptions to inspiring comments. This in-depth information is designed to encourage consumers to become more active and consider purchasing products or services, rather than simply browsing through them.
In a move which a number of pinners have been waiting for, Pinterest has also added a ‘send’ button to pins, allowing members to forward them to friends and family.
Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Social
Tumblr : Yahoo! seals the dealPopular multimedia blogging site Tumblr has been sold to Yahoo! for $1.1bn (857m euros), with an assurance from chief executive Marissa Mayer that it will be business as usual for its millions of bloggers.
Tumblr will become one of Yahoo’s growing stable of products, which includes Flikr, Summly and del.icio.us. Yahoo! has made no secret of the fact that it is attempting to appeal to a younger demographic group, and this acquisition is another step along that route.
Facebook : Testing targeted posts
The social networking giant is testing a new way for brands to create ‘unpublished posts’ tailored to a specific audience, rather than blanket publishing to anyone who ‘likes’ a page.
Page owners will post direct from their page by clicking the clock icon used to schedule posts, then selecting the ‘hide from News Feed’ option. This effectively prevents the post from being distributed to fans’ feeds, though it will still appear on a brand’s timeline. From a brand’s page, it will be possible to promote the post or use it as part of a page post ad in the News Feed, allowing advertisers to test different creative treatments without overwhelming fans with multiple posts.
Pinterest : Pinning down the details
Pinterest has partnered with eBay, Target, ModCloth, Sony and Netflix to provide more detailed descriptions for pins, from prices to product descriptions to inspiring comments. This in-depth information is designed to encourage consumers to become more active and consider purchasing products or services, rather than simply browsing through them.
In a move which a number of pinners have been waiting for, Pinterest has also added a ‘send’ button to pins, allowing members to forward them to friends and family.