Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Red Ant is a specialist in delivering multi-device digital experiences and developing enterprise technology to help retailers drive increased sales and operational performance.
Based in the UK, with offices in China, Hong Kong and Switzerland, Red Ant began as a technology company established in 1999, creating effective ways to help retailers connect with their customers in a rapidly changing digital world.
SOCIAL
Facebook
Made to measure - Public Feed and Keyword Insight APIs
Facebook’s latest development should improve tracking and the measurement of effectiveness. The Public Feed API display gives a real-time feed of specific words within public updates, while the Keyword Insight API aggregates the number of posts within private and public updates that mention a specific term within a specific period of time (split by age, gender and location). Currently, they’re rolling these out to select brands in the USA.
Essential intelligence on the latest developments from the world’s leading digital networks and channels, brought to you by Red Ant.
Red Ant is a specialist in delivering multi-device digital experiences and developing enterprise technology to help retailers drive increased sales and operational performance.
Based in the UK, with offices in China, Hong Kong and Switzerland, Red Ant began as a technology company established in 1999, creating effective ways to help retailers connect with their customers in a rapidly changing digital world.
SOCIAL
Facebook
Made to measure - Public Feed and Keyword Insight APIs
Facebook’s latest development should improve tracking and the measurement of effectiveness. The Public Feed API display gives a real-time feed of specific words within public updates, while the Keyword Insight API aggregates the number of posts within private and public updates that mention a specific term within a specific period of time (split by age, gender and location). Currently, they’re rolling these out to select brands in the USA.